By Jason Alderman
To parents with a freshman entering college this fall: You’re probably expecting to shell out major bucks for tuition, room and board, and a million other necessities over the next few years. But before you send your kid off, make sure you share one gift likely to steer him or her along the [...]
Fundraising is about asking for money. That’s the common perception. But is it the truth? Here’s what we have learned from our extensive work with nonprofit organizations, colleges and universities, individual donors, program officers and foundation executives: fundraising is about much more than asking for money. Individual solicitations, proposal submissions, 5K runs, and galas are [...]
How do you become a successful nonprofit fundraiser? What is the secret to success? An engaging personality, relationships, tenacity, creativity, sales ability and consistent follow through are some of the attributes of successful fundraisers. Here’s another: teamwork! Successful fundraisers don’t go it alone: they always have a partner. It is flattering and humbling to be [...]
We were taken aback when, in casual conversation, an acquaintance blurted out, “comprehensive campaigns are nothing but a con game.” We listened as he shared his experience of institutions that report campaign success but don’t have the money needed to implement projects laid out as campaign priorities.
While we wouldn’t be so blunt in our assessment, [...]
Colleges and universities look to alumni for financial support. If you attended or graduated from college, you likely receive fundraising solicitations from your alma mater. Some colleges excel at engaging their alumni and raising money from them. Their programs have been built over generations: first year students are encouraged to set alumni giving as a [...]