by Jaynee Sasso
Confronting the daily challenges of running a small business causes physical and emotional stress that can negatively impact your bottom line. Learning how to optimize your physical and emotional health is the best investment that you can make in your business. Hueina Su of Beyond Horizon Coaching encourages her clients to begin to build a business that will sustain their ideal lifestyle. She suggests not focusing too much on “Profit & Loss” but to focus on “Profit & Lifestyle.”
Many of us have admired high powered executives on television and movies, who appear to perform better under pressure. The reality is that many small business owners start off as “solo-preneurs” and their bottom line is dependent on their ability to perform.
Pressure to perform can lead to stress, which over time can break down your immune system. This begs the question, “Who’s running your business when you can’t?” For most business owners, their income stops when they do. Poor health in general can cause you to underperform. For example, emotional stress can prevent you from thinking clearly and cause you to make poor business decisions. The better you feel, the more you will have to give and invest in your business.